Can Staging Help Your Home Sell For More Money?

Can Staging Help Your Home Sell For More Money?

2008 - Ke Kailani - Hawaii

You know it’s important to keep your home clean, bright and free from clutter while it is on the market, but how does taking the extra step of staging it influence the offers you get?

To find out, the National Association of Realtors® surveyed its members and found:

~49 percent believe staging usually has an effect on the buyer’s view of the home.
~47 percent believe staging only sometimes has an impact on a buyer’s view of the home only.
~4 believe staging has no impact on buyer perceptions.

Realtors® on the buyer side believe that staging makes an impact in several ways:

~81 percent said staging helps buyers visualize the property as a future home.
~46 percent said it makes prospective buyers more willing to walk through a home they saw online.
~45 percent said a home decorated to a buyer’s tastes positively impacts its value.
~10 percent said a home decorated against a buyer’s tastes could negatively impact the home’s value.

From the seller side, a majority of Realtors® use staging for some proportion of the homes they sell.

~34 percent stage all homes.
~13 percent stage only difficult to sell homes.
~4 percent stage only higher-priced homes.

The median cost spent on staging a home can vary dramatically based on the amount of furniture, be it a full house or a few rooms. The cost around the Boston area can be from a couple of thousand upwards of $10K depending on the amount and level of quality.

Which Rooms Should You Stage?

Realtors® representing both the buyer and seller agreed on two major points in the report—which rooms should be staged and the change in dollar value a buyer is willing to offer for a staged home compared to a similar not-staged home.

Realtors® ranked the living room as the number one room to stage, followed by a kitchen. Rounding out the top five rooms were the master bedroom, dining room and the bathroom.

Realtors® believe that staging increases a buyer’s perceived value of a home from 1 to 5 percent (according to 37 percent of Realtors® representing sellers and 32 percent of Realtors® representing buyers).

The increase in value is closer to 6 to 10 percent said 22 percent of Realtors® representing sellers and 16 percent of Realtors® representing buyers.

Lots of factors play into home value and staging is just one tool we can use to give your home a little extra push. Contact me if you’d like to discuss it further.

Powered by HomeActions for Laura S. Rossinow, Broker, Keller Williams Realty, Newton, MA